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Choiredex: Quantifying Transformation ROI

Choiredex addresses the critical need for transformation and financial leaders to accurately quantify the ROI of complex operational changes. We provide AI-powered solutions, leveraging digital twin technology, to deliver financial certainty during transformation
Our Story

Successful transformation requires more than just operational changes; it demands clear financial accountability. Choiredex was created to bridge the gap between operational strategy and financial outcomes.

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Our CEO, René-Pierre St-Laurent, brings decades of experience in retail, finance, and business engineering, having directly navigated the complexities of financial leadership during periods of significant operational change. He understands the frustration of fragmented data and the necessity of real-time ROI insights in the context of transformation initiatives. His unusual training in both engineering and accounting is a key differentiator, providing him with a profound understanding of both operational and financial systems undergoing change. His background in process optimization further highlighted the need for a solution that could model the intricate interplay of financial and operational data in complex, evolving systems.

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Complementing this deep financial understanding is our CTO, Patrice Letailleur, a graduate of Supélec with unparalleled expertise in IT infrastructure, IT services architecture, and advanced modeling. His PhD specialization in finite element modeling stands as a testament to his deep and highly specialized modeling expertise. His extensive experience in modeling complex systems composed of processes, employee, and customer behavior for Banque Nationale, SAQ, and Desjardins, coupled with his work on projects like the Videoway project at Videotron, provided him with a unique understanding of complex systems. This deep expertise is critical to the development of our RXTwins™ platform, enabling us to model the financial implications of operational changes with precision.

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This unique and difficult-to-replicate fusion of financial and specialized system modeling expertise forms the bedrock of Choiredex. It's this rare combination that allows us to build a system that delivers:

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  • Predictive Financial ROI of Transformation: Move beyond estimations and gain real-time insights into the financial performance of every operational change.

  • Proactive Financial Risk Mitigation: Identify and address potential financial risks associated with transformation initiatives.

  • Data-Driven Financial Accountability for Transformation: Align operational changes with clear financial goals and metrics, ensuring measurable ROI.

  • Financial Scenario Planning During Transformation: Test potential financial outcomes and mitigate risks before implementing operational changes.

  • Continuous Financial Visibility During Operational Changes: Access up-to-the-minute financial data to monitor the impact of transformation initiatives.​

Our mission is to empower financial leaders and transformation officers to achieve strategic goals and drive sustainable growth by delivering financial certainty during complex operational changes. We are driven by innovation, customer focus, and collaboration, and are committed to providing the uniquely engineered tools needed for financial certainty in transformation.

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Our Team

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  • René-Pierre St-Laurent, CEO : A seasoned entrepreneur with over 20 years of experience in retail, finance, and engineering. René-Pierre's diverse background and passion for innovation drive Choiredex's vision and strategy.

  • Patrice Letailleur, CTO: A highly accomplished technology leader with extensive experience in architecting and implementing complex IT solutions for both startups and large enterprises. Patrice's expertise is crucial in driving Choiredex's technological innovation.

  • Michael Ford, Sales: Over 30 years of expertise driving growth within the international high-tech sector. Michael's leadership in sales, marketing, and business transformation is instrumental in bringing Choiredex's solutions to the market.

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Advisors

  • Kenneth P. Morse, Advisor: Ken is a serial entrepreneur, a business angel, and a global sales veteran. He has been the CEO or head of global sales of 6 technology-based startups: 5 either went public or were successfully merged. He is also the Founding Managing Director of the MIT Entrepreneurship Center (1996-2009), a Visiting Professor at the ESADE Business School, and an advisor to several startup companies.

  • Marc Tremblay: A professional engineer and lawyer, is a partner at the international law firm Gowling WLG (Canada) LLP, where he works in the Business Law Group. Marc's practice is focused on mergers and acquisitions (M&A) and information technology-related operations. In recent years, Marc has represented numerous major Canadian companies in large multibillion-dollar transactions. He is nationally recognized for his knowledge in transactional technology law and IT law. As such, he has been repeatedly recommended over the years by Best Lawyers in Canada and Lexpert for his experience in these areas.

  • Anne Sobecki: Anne is a recognized expert in product development, customer experience, and omnichannel marketing. Her expertise was developed and confirmed through her current position as Vice-President of Product Development at Voxco and her past tenure as Senior Director of Omnichannel Customer Experience for Canadian telco Videotron.

  • Alex Boissonneault: A retail expert in sales and customer experience, providing valuable insights for Choiredex's retail-focused solutions.

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